The problem: several titles, several Business Managers
A UA team running several games or studios usually spreads its ads across multiple Business Managers rather than one. Rebuilding the same install-campaign structure by hand for every account and every OS takes time, and there's usually no combined view of install cost across accounts at all — just separate Ads Manager tabs per BM.
How this works in AdFleet
The App Promotion objective (OUTCOME_APP_PROMOTION) supports optimizing for installs (APP_INSTALLS), for in-app events as OFFSITE_CONVERSIONS with the app's own custom_event_type (Graph API has no separate "in-app events" goal — it's the same mechanism as offsite conversions), for value, or for link clicks. You don't need to set the app by ID manually on every account — AdFleet resolves it among the account's own apps already connected for advertising, at launch time. The ad links straight to the store, and the ad set automatically locks to the matching OS — a Google Play link only reaches Android, an App Store link only reaches iOS, no mix-ups possible. One preset launches across every connected BM at once, with a budget summary per account currency before anything goes live.
What's honestly missing, and what to measure instead
AdFleet doesn't install a SKAdNetwork SDK — the interface only shows an informational note that Meta itself measures iOS results through the SKAdNetwork/AEM mechanism; the SDK in your app and the Events Manager setup stay on your side, exactly as without AdFleet. There's no AppsFlyer, Adjust or other MMP integration in the code — attribution and post-install events stay entirely in your existing analytics stack, AdFleet neither replaces nor duplicates it. Stats shows counts of installs and in-app events (labeled "Registrations"/"Deposits" in the interface — generic result labels shared across the product's verticals, not specific to games), not MMP-attributed revenue. Instead of MMP revenue you get cost per install and cost per in-app event straight from Facebook's own metrics — enough to compare accounts and titles against each other and to drive auto-rules on those metrics, but not a substitute for full attribution.
Who this is for
It saves the most time where there are many titles or studios — 10 Business Managers and up, with frequent tests of the same campaign structure. At 2–3 accounts, the difference from launching by hand in plain Ads Manager isn't nearly as noticeable.
Solo starts at $29/mo for one buyer, Team at $149/mo for 5 seats. Try it free for 3 days, no card — launch a test install campaign on one BM and see how the app and OS get resolved.
On bulk launching across dozens of accounts in general — article #4; on crash-safe duplicate protection — article #6. Guides — /help/first-launch, /help/stats.