A UA team running several titles or studios usually spreads its ads across multiple Business Managers — rebuilding the same campaign structure by hand for every account and OS takes time, and there's no shared view of install cost across accounts.
AdFleet connects your own Meta app and token for every BM and launches one preset across all of them at once: the App Promotion objective (OUTCOME_APP_PROMOTION), optimizing for installs or in-app events (your own custom_event_type) or value; ads link straight to the store, and the ad set is automatically locked to the matching OS — Google Play only reaches Android, App Store only reaches iOS, no mix-ups. A budget summary per account currency shows before launch. Duplicate protection after a crash is a launch key plus reconciliation with Facebook.
Auto-rules react to Facebook's own metrics and to in-app events AdFleet reads itself (labeled "Registrations"/"Deposits" in Stats — shared labels across every vertical the product serves, not just games), plus budget-based rules. Team roles: a buyer sees and launches only their assigned accounts/titles, a team lead sees their buyers, owner and head see everything; the Tech role sets up tokens, BMs, profile proxies, pixels and pages — no launching. It saves the most time with 10+ BMs across titles and frequent tests, where one preset on every account beats doing it on 2–3.
What's missing: AdFleet doesn't install a SKAdNetwork SDK — the interface only shows an informational note about Meta's own iOS measurement via SKAdNetwork/AEM (iOS 14.5+, some results arrive up to a few days late); the SDK itself and Events Manager setup stay on your side, same as without AdFleet. No AppsFlyer, Adjust or other MMP integration — attribution and post-install events stay entirely with your existing analytics stack. No Google or TikTok, Meta only for now. Stats shows counts of installs and in-app events, not MMP-attributed revenue.
Solo starts at $29/mo for one buyer, Team at $149/mo for 5 seats. Try it free for 3 days, no card, up to 50 launches.