Running 5–20 client Business Managers means hours spent rebuilding the same lead campaign in every single account, and usually no shared view of cost-per-lead across clients at all — just separate Ads Manager tabs.
AdFleet connects your own Meta app and token for each client — never a shared or rented account; access to a client's ad accounts can come through partner access — the agency opens it from its own BM, see the agency accounts guide. The Leads objective (OUTCOME_LEADS) attaches the client's Page's existing instant form at launch, or sends site leads through the pixel's LEAD event — your choice per preset. One bundle preset launches across every client account at once, with a daily budget total per account currency shown before anything goes live. If a launch crashes midway, restart resumes without duplicates after reconciling with Facebook.
Auto-rules react to Facebook's own metrics (cost per lead, CPC, CTR) and to pixel events, including budget-based rules. Team roles: a buyer sees and launches only their assigned client accounts, a team lead sees their buyers' accounts, owner and head see everything; the Tech role sets up tokens, BMs, profile proxies, pixels and pages, and assigns accounts — no launching, no budget or billing access; "view as buyer" checks a buyer's setup read-only, no password sharing.
Meta's special ad categories — housing, employment, and financial products and services (credit, insurance, banking) — can now be ticked in a preset: Meta limits targeting for them in every country (age 18–65+ only, no gender choice, no ZIP codes or small areas, at least a 25 km radius around a city, no excluded locations, no behaviours or demographics — interests only, no lookalike audiences), and AdFleet checks this before the launch, before anything is created in Meta. Ads about elections, politics or social issues aren't supported — AdFleet refuses them before any call to Meta.
What's missing: no automatic sync of leads into your CRM — you still pull them from Meta's Leads Center or your own integration, exactly as today.
Team starts at $149/mo for 5 seats, Solo at $29/mo for one buyer. Try it free for 3 days, no card, up to 50 launches — on your first client account, with a minimal budget.