The "Creative burnout signal" on the "Auto-rules" page is on by default.
How it's counted
Once a day after the day closes (after 01:00 team time), AdFleet compares each creative's link CTR over the last 2 closed days with its best 2 days in the last 16. You get a signal when:
- the drop is at least "CTR drop, %" (30 by default, 10 to 90);
- the drop isn't random — a 95% statistical test;
- each window has at least "Min. impressions per window" (1000 by default) and 5 link clicks.
What it does
A notification only: up to 3 creatives per message. The same creative again after 3 days, or sooner if it got another 15% worse. It never pauses anything — the call is yours.
The Owner or Head changes the settings.