A preset is a campaign template (structure, budget, copy, creatives, targeting). Build it once, then launch it on any accounts.
- Put at least one creative into the "Creatives" folder — or just drop files into the launch form, they land in the folder by themselves.
- Build a preset: "Presets" → "New preset". Details — /help/presets.
- "Launches" → "Launch": pick the preset and tick accounts. Nothing is ticked by default, so you can't launch extra accounts by accident.
- Review "Check the budget before launching", tick "I've checked the budget, currency and account list" → "Launch".
- The launch is queued and runs in the background — you can close the page. Follow it under "Launches" → "History".
Launches go live right away
Once the objects are created, Facebook starts spending — there's no pause before delivery. Want a later start? Pick "At midnight in the account's time" or "At a set time" in "Budget, link, start" (/help/launch-overrides).
If something goes wrong
- It failed midway — "Retry" resumes from the same spot and doesn't recreate what already exists.
- Changed your mind — "Cancel" pauses everything this launch already created.
- Why a launch waits or takes long — /help/launch-queue.
The trial allows up to 50 launches.