The "Budget, link, start" block in the launch form: empty means as in the preset, and changes apply to this launch only. The preset itself stays as it is.
What you can change
- Creatives and their order — up to 50 files: tick them in the "Creatives" folder or drop them from your computer. Copy comes from the preset; a file can carry a text of its own if you set one.
- "Scheme": "As in the preset" or "Manual (C-A-D)" — then you set the number of campaigns, ad sets and ads (1–20, up to 200 objects). Ready schemes: "1-1-N — an ad per file", "1-N-1 — an ad set per file", "N-1-1 — a campaign per file".
- "Files across accounts": "The same in every account" or "Deal out across accounts in turn".
- Video covers — with the manual scheme only.
- Daily budget and the link (http/https, no spaces, up to 2000 characters). App-install and lead-form presets don't use the link.
- Start: "Now", "At midnight in the account's time" or "At a set time". Everything is created now; delivery starts no earlier than the chosen moment, in each account's time zone; a time that has already passed today means tomorrow. If the preset has its own end date, the start can't be changed here.
- "Instagram account of the ads": "Auto: the Page's Instagram account, if it has one" or "As the Page only".
- Page, pixel and Instagram — in each account's row.
What doesn't change here
GEO, targeting, placements, objective and CBO/ABO live in the preset only. Need a one-off variant? Duplicate the preset and edit the copy.