"Analytics" → "Stats" shows campaigns, ad sets and ads across many accounts at once.
Accounts first
Until something is ticked, nothing loads: stats are read from Facebook only for the picked accounts, so the page opens fast and spends no limits. Tick "All ad accounts" or one Business Manager — the choice is remembered in this browser. You only see accounts your role allows, with a working token and without "Don't poll".
The slice
- Level: "Campaigns", "Ad sets", "Ads". Clicking a campaign or ad set name opens what's inside ("Drill-down filter", "Clear filter").
- Period: "Today", "Yesterday", "Last 2 days", 7 and 30 days, this and last month, or "Custom range" (up to 92 days, not past today).
- "Breakdown": "none", "by country", "by placement", "by day". Row actions are hidden while a breakdown is on.
- Status, search and offer filter the rows already loaded — no new request to Facebook.
Columns
"Columns" — tick what you need, drag the order, "Save as preset". Column presets are personal. Groups: main (status, account, offer, GEO, creative, budget), impressions and clicks, reach, money (spend, CPM, CPC, CPI, cost per registration and deposit, CPL), results (installs, registrations, CR, deposits, leads), site funnel, engagement and video, ad quality, "Tracker".
- CR = registrations ÷ link clicks × 100.
- Offer and GEO are read from the object's name using the team's offer codes — when names follow the template.
- The creative is read from the file name in the object's name.
Where the numbers come from, currency and time — /help/stats-sources. Row actions — /help/stats-actions.