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Keitaro and Binom

Conversions from Keitaro and Binom in Stats

"Trackers" → "Conversions from the tracker" → "Read conversions". AdFleet only reads — it changes nothing in the tracker.

Setup

  • Map tracker columns to events: "Lead", "Registration", "Deposit", "Revenue" — tracker column. Keitaro: all conversions, lead / sale / rejected statuses, rebills and revenue; Binom: conversions, events 1–10 and revenue. One tracker column can serve only one event.
  • It reads the same label the spend goes to (/help/trackers).

How it's read

  • Every 30 minutes for the team's recent days — "Re-read" 1, 2, 3, 5 or 7 days (3 by default), in the team's time zone. Older days aren't re-read by themselves.
  • "Refresh now" re-reads 3, 7, 14 or 30 days as a whole — a repeat never double-counts; at most 6 times per 5 minutes.
  • A read is all or nothing: if the tracker answered with an error, the old numbers stay as they were. Revenue is converted to USD. Data is kept for 400 days.

Where you see it

Stats gets a "Results: Pixel / Tracker" switch and a "Tracker" column group: clicks, leads, regs, deps, revenue, profit, ROI, EPC, deposit CPA. ROI = (revenue − spend) / spend. Details — /help/stats-sources.

Auto-rules don't use tracker data yet — only Meta and the pixel.

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