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Built-in tracker

Built-in tracker: what's stored and for how long

What's stored about a click

  • No cookies are set.
  • Full IPs are never stored: only the /24 network (IPv6 — /48). Uniqueness comes from a daily hash; its salt changes every day (UTC) and yesterday's is deleted.
  • Browser — only the device type, OS and browser, not the raw User-Agent string. Referrer — the domain only. Country — according to Cloudflare.
  • The link's sub1…sub10 and the source's click id (fbclid, gclid…); if the source passes the click's cost, that too.
  • For a postback — again only the sender's /24 (/48) network.

How long

"Tracker" → "Settings" (Owner, Head):

  • "Raw clicks, days" — 7 to 60;
  • "Raw postbacks, days" — 7 to 180;
  • "Attribution window, days" — 1 to 90, and not longer than click retention.

Anything older is deleted once a day. Conversions and aggregated stats stay while the subscription is active.

Export and deletion

"Export tracker data" — a ZIP with links, conversions and hourly stats as CSV; raw clicks separately, up to 31 days at a time. Deleting the team deletes all tracker data, domains included.

Didn't find the answer? Message AdFleet support.