"Tracker" → "Report". Every role can open it; a Buyer and Team lead see only their own accounts.
The slice
- Group by up to two levels: day, link, offer, campaign, ad set, ad, country, device.
- Period: today, yesterday, 7 and 30 days, this and last month, or custom (up to 93 days). Filters — link, offer, account. CSV export.
- Time zone: "Team zone" (default) or "Ad account zone" — for exact per-account ROI.
Columns and formulas
Clicks, uniques, bots; leads, regs, deps, sales; revenue, revenue on hold, spend, profit.
- Reg CR = regs / uniques × 100; dep CR = deps / uniques × 100.
- EPC = revenue / clicks.
- Cost per reg = spend / regs; deposit CPA = spend / deps.
- Profit = revenue − spend; ROI = (revenue − spend) / spend × 100.
Clicks and uniques are people only, no bots. Revenue is approved only; hold is shown separately, rejected counts nowhere.
Meta spend
Taken from the Stats cache by ad ID (sub1) — the report itself never calls Facebook. Missing spend for some days — "Load spend from Facebook" (at most 6 times per 5 minutes). When grouped by link, offer, country or device, spend is split in proportion to clicks and marked as an estimate.
Data is rolled up by hour (UTC) and refreshed roughly every minute and a half.