"Management" → "Ad accounts". Every role except Viewer can connect tokens.
Connect
- System User (recommended): Business Manager ID, Meta App ID and the token → "Connect and verify". How to get the token — /help/system-user-token.
- A user token: "Or log in with a user token (no System User)" → "Exchange and connect". The short-lived token is exchanged for a long-lived one (~60 days); the App Secret is needed once per BM. You get a notification a week before it expires.
- AdFleet checks the token with a live request and the required permissions, and stores it encrypted. Accounts beyond your plan's limit aren't connected. Accounts from a Buyer's or Team lead's token are assigned to them right away.
Replace a token
"Replace" → the new token → "Check and replace". The BM, accounts, Pages/pixels and assignments stay; the old token is revoked and wiped. It won't accept the same token, one missing permissions, or one that sees none of this BM's accounts. Whoever connected it, the Owner or Head can replace it.
Business Manager
- "Rename BM" changes the name in AdFleet only; nothing changes at Facebook.
- "Delete BM" revokes its tokens, archives the accounts, removes assignments and keeps the history; nothing is sent to Facebook. Connect the same BM again and it comes back.
- AdFleet re-reads a BM's account list by itself (at most every 30 minutes) and on the refresh button (at most once a minute).
The Owner and Head manage any BM; others — the one they connected a working token to.